Check out my appearances on other platforms where I discuss different topics that I have learnt within Sports Coaching Academia!

Interview Appearances

Athlyts Coach – Coach Story
The Tactical View

In this weeks edition of The Tactical View – Game Models with Sam Holmshaw

As it’s International Women’s Day, we thought there’s no better time to speak to Sam Holmshaw, who is currently First Team Manager at Ilkley Town Women’s. Sam talks to us about the women’s game, Game Models and much more.

Check it out here:

Womens Soccer Magazine

October 2021 – Issue 11

Podcast Appearances

Friday Night Counter Attack
Friday night counter attack
Episode 35 – How football improves kids mental health and social skills

For Episode 35, Hamz invited Sam Holmshaw, from the Holmshaw Academy to discuss the importance of ‘Keeping Kids active during the school holidays’.

It goes to show how much society has changed when kids would rather sit indoors and spend time on gadgets during a summer of great weather!

Sam shares his thoughts on how his Academy has changed the perspectives for a lot of kids, socially, mentally and physically too.

Summer is a great time to help kids off school build self esteem!

Get them playing sports!

Episode 64 – The Modern Mentality of Professional Footballers ft Liam Stoneley and Samuel Holmshaw

Episode 64 was an open invitation to a couple of former guests of the podcast, Liam Stoneley, Formerly of Chester FC and Sam Holmshaw, head of the Holmshaw Academy. The conversation with Hamz was full of refreshing topics such as:

– The Mentality of the Modern Footballer

– How the Mentalilty has changed for younger players.

– Do Modern Players Peak too early?

– Uefa Champions League JOINT 6 A SIDE

– Premier League Preview!


Big thanks to Sam and Liam for appearing in this fascinating and captivating podcast!

The Mastermind Site Podcast
Creating a Game Model – with Sam Holmshaw – TMS Podcast

Episode description: You might have heard some buzz recently in the coaching world about something called “game models”. But what exactly is a game model and why is it so important to coaches across the globe? Sam Holmshaw joins the podcast to discuss his insight into creating game models, and share his experiences working in the UK coaching and football scene.

Sam Holmshaw is the First Team Manager of Ilkey Town Women, the host of @The_SC_Podcast and the Technical Director of @HolmshawAcademy. You can find his website and game model packages at and follow him on social media @SamHolmshaw_MSc.

Rhys Desmond is the creator and owner of He is a lifelong lover and educator of the beautiful game. You can find him on Twitter and Instagram @DesmondRhys.

Sam Holmshaw – Why everything in coaching needs to fit your context

There’s a beautiful thing in the coaching community, where we all strive to share resources. But this inherently creates a problem. What works in one context, doesn’t always work in another. Sam and I are both content creators who always get asked to come up with solutions to various coaching problems and share our thoughts on how coaches can accelerate their teams to new levels. While we love creating content and educating coaches, it must be said that everything we put out always needs to be adapted to the context of the individual coach, team, players and environment. The same could be said for taking things from the professional game, where very few lessons can actually be applied at the youth level. Sam and Rhys dive right into this topic and discuss why everything – from game models, to professional environments, to coaching practices, to language, should always be adapted to fit the players and the context.

The Tactical Foul Podcast

Episode 26 – Tactical Foul W/ Sam Holmshaw MSc

Episode description: Today we talk to Sam, Ilkley Town Women’s Manager and host of Sports Coaching Podcast. We discuss his academic approach to coaching, setting yourself apart within your profession, and having his family every step of the way.

The Soccer Coaching Podcast

Episode 52 – Game Models, Tactical Periodization, Play v`s Practice and much more, a conversation with the wonderful Sam Holmshaw

Episode description: In this episode Sam Holmshaw (@SamHolmshaw_MSc) from The Sports Coaching Podcast (@The_SC_Podcast) discusses Game Models, Tactical PeriodiZation, Play v`s Practice and much more.

On The Sideline Podcast

Aligning your coaching decisions to your goals – with Sam Holmshaw

The Walker Talks Coaching Podcast

The Walker Talks Coaching Podcast – S2 EP2 – Decision Making, Deliberate Practice & Donor Sports

Episode description: Dan Walker is joined on the Walker Talks Coaching Podcast by Sam Holmshaw from the Sports Coaching Podcast to discuss the topics of ecological dynamics and perceptual cognitive repertoire in relation to decision making. Additionally Sam talks about the debate of deliberate practice vs deliberate play and how donor sports can improve performance.

Total Football Podcast

Total Football – S1 EP8 – Sam Holmshaw talks coaching

Episode description: Old Centralians Women first team Head Coach Sam joins me to discuss everything on a coaching perspective.

COACHlife Podcast

COACHlife – S1 EP2

Episode description: Sam Holmshaw is the current Women’s Centralians AFC Manager & attends Leeds Beckett Uni completing his sports degree! We delve into his coaching experience from right back when his dad was a manager and how that’s shaped who he is today! He talks about the importance of a game model approach and to be honest, convinced me and my stubborn self that a game model has its benefits.

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